Social Marketing Company (SMC) signed a four year Cooperative Agreement with USAID for implementing the Marketing Innovation for Health (MIH) Program for the period July 26, 2012 to July 25, 2016. One of the major program objectives is to improve knowledge and healthy behaviors, reduce harmful practices and increase care-seeking practices while reaching out to new audiences (youth) through creative Behavior Change Communication (BCC). At the very core of the BCC, there are some key messages around which all the BCC activities are planned and executed. For the MIH program, messages on five major public health areas that will be addressed are –
1. Healthy Timing and Spacing of Pregnancies as a way to reposition FP as a health intervention
2. First 1000 Days for caregivers of children covering the period from pregnancy to 2 years of age
3. Healthy Pregnancy of mothers
4. Adolescent Health
5. TB Prevention & Management
