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Sl. |
Study Name |
Objective |
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1 |
Use test of Baby Diaper: Phase 2
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The main objective of the study was to compare the SMC baby diaper with the current brand being used by the respondents and based on their preference, finalize the construction and formulation of the SMC baby diaper
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2 |
Contraceptive Knowledge and Information Study among the Married Women of Reproductive Age (MWRA)
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The objective of the study was to understand the knowledge, attitude, practice and perceptions of couples (MWRA and their husbands) regarding contraceptives. |
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3 |
Usage and Attitude study on ORS & MoniMix
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The key objective of this U&A study was to understand who, what, when, where, how dynamics of product/brand awareness, usage and behaviour.
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4 |
Brand Equity Study on Raja, Maya and SMC
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The overall objective of the study was to assess customers’ associations, perceptions and feelings toward SMC and its brands Raja condom & Maya OCP.
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5 |
Perception and Practice Study of Long Acting Reversible Contraceptive (LARC) users and providers regarding LARC services and its BCC materials |
The overall objective of the study was to assess the perception on LARC users and providers regarding LARC services and BCC materials, which are being provided by SMC. The study also explored the strength and weakness of the program and scope for future improvement and expansion.
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6 |
Conducting baseline study to Assessing knowledge Attitude and practices on health among the target audience of Community Sales Agent (CSA) Model areas at Natore District
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The prime objective of the study was to measure the current knowledge, attitude and practices of Married Women of Reproductive Age (MWRA), and caregivers of <5 five years children on critical program indicators. |
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7 |
Household Level Tracking Survey on Critical Program Indicators
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The main purpose of the survey was to monitor and evaluate progress in changing knowledge, attitude and behaviors of married women of reproductive age and caregivers of <5 five years children on critical program indicators as well as to measure the exposure of target audiences on community mobilization activities.
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8 |
Availability Study of SMC and Its Competitor Products
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The prime objective of the study was to see the product availability and penetration status of SMC as well as the competitors’ products.
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