SMC EL executed a well-planned campaign held on October 05 to November 19, 2023 with an aim to utilize the impactful promotional opportunities during ICC Men's Cricket World Cup 2023. The innovative approach aimed at not only captivating the existing fan base but also expanding its outreach to a broader audience. SMC EL strategically leveraged TVC, radio and digital channels to achieve its campaign objectives. By aligning with the dynamic landscape of media consumption, the company ensured that its brand remained at the forefront of audience engagement. The comprehensive approach resonated well with cricket enthusiasts, contributing to an enhanced brand presence in the highly competitive market.

Expanding its commitment to sports, SMC EL further solidified its brand presence by associating with the recent Bangladesh-New Zealand cricket series (ODI & T20). Beyond regular commercials, SMC EL sponsored a post-match analysis program promoting ‘SMC Plus', the Electrolyte Drink of SMC EL.

Source: Newsletter-47 (October-December), 2023