SMC organized a two-day long Provider Behavior Change Communication Training in May 2018 under USAID supported MISHD project. A total of 60 program staff attended the training session in two-batches. The training was facilitated by Ms. Nicole Grable, a consultant from Population Services International (PSI). The training was instrumental to identify providers’ values, needs,  strategic message designing, setting priorities and achieving results.

The trainees participated in a variety of  Human Centered Design activities including ‘empathy mapping’ and ‘interactive provider journey’ enabling participants better understanding of providers’ barriers and to overcome those. Training sessions were conducted to enrich knowledge of participants in learning new skills for product detailing, identifying new strategies to initiate effective conversation. Post training assessment revealed that participants gained enough confidence in delivering integrated public health messages to priority audiences.