SMC Research Studies in 2015

Sl.

Study Name

                               Objective

1

Household level TRaC survey on critical program indicators in 19 priority districts (Phase 1)

The main purpose of the survey was to monitor and evaluate progress in changing knowledge, attitude and behaviors of MWRA and caregivers of <5 years children on critical program indicators as well as to measure the exposure of target audiences on community mobilization activities.

 

2

Conduct quality assurance surveys of the BSP networks

The purpose of the study was to assess quality of Blue Star (BS) outlets in terms of its physical environment, available logistics, equipment, BCC materials, counseling guideline, safety measures and record keeping system.

 

3

Conducting a Feasibility Study of Pharma product marketing by the Social Marketing Company

 

The prime objective of the study was to possibilities of going into Pharma business.

4

Taste Preference Study of proposed Refreshing Drink Powder

 

Major objective of the study was to identify the most acceptable refreshing drink powder in order of taste with reasons for preference.

 

5

Household level TRaC survey on critical program indicators in 19 priority districts (Phase 2)

The main purpose of the survey was to monitor and evaluate progress in changing knowledge, attitude and behaviors of married women of reproductive age and caregivers of <5 years children on critical program indicators as well as to measure the exposure of target audiences on community mobilization activities.

 

6

Post launch study on Sayana® Press in Bangladesh

The objective of the study was to understand the feedbacks of consumers of Sayanapress and the acceptability of it among them.