On the eve of the International Women's Day 2023, the Joya Alokito Nari program sponsored by Joya Sanitary Napkin was held on March 06, 2023 at the Hotel Pan Pacific Sonargaon, Dhaka. To promote the SMC flagship hygiene brand ‘Joya', SMC EL has been organizing this special award program for the 9th consecutive years in collaboration with Rtv.

This year, six enlightened women were awarded for their immense contribution in various fields of the society. Freedom fighter commander Mrs. Ashalata Baidya, music personality Mrs. Rezwana Choudhury Bannya, scientist Professor Haseena Khan, social worker Mrs. Shefali Begum, women entrepreneur Mrs. Taslima Miji and badminton player Ms. Alina Sultana received the awards. In the program, SMC EL has launched a super economy Sanitary Napkin named ‘Joya Shulov' to reach out more women from lower-segment population of the country. Mrs. Matia Chowdhury, Deputy Leader of the National Parliament and Chief Guest of the Program highly appreciated SMC and Rtv for this great initiative and requested to continue this effort for the benefit of the society.

Amongst the dignitaries, Mr. Forhad Hossain MP, State Minister, Ministry of Public Administration; Mr. Md. Ashraf Ali Khan Khosru MP, State Minister, Ministry of Social Welfare; Alhaj Morshed Alam MP, Chairman, Rtv; His Excellency Mr. Iwama Kiminori, Japanese Ambassador to Bangladesh; Mr. Toslim Uddin Khan, MD and CEO, SMC spoke on the occasion and handed over crests and certificates to the winners. Among SMC senior management, the program was addressed by Mr. Firoz Ul Alam, DMD-Operations, SMC EL; Mr. Abul Bashir Khan (FCMA), CFO, SMC EL; Mr. Khandaker Shamim Rahman, GM-Marketing, SMC EL; Mr. Rana Kaiser, GM-HR and Admin, SMC EL; Mr. Tapan Bala (FCA, FCMA),CFO, SMC. RTV broadcast the program on March 8, 2023.