A special episode of the Joya “Nari Nokkhotro” was aired on popular satellite TV channel RTV on August 15, 2020 focusing the role of SMC’s Joya Sanitary Napkin in Menstrual Hygiene Management and thereby promoting female hygiene. Eminent Gynaecologist Prof. Rashida Begum and Joya Sanitary Napkin’s Brand Ambassador Ms. Nusraat Faria graced the episode and discussed the importance of menstrual hygiene management. Mr. Khandaker Shamim Rahman, General Manager, Marketing Division of SMC Enterprise Limited also spoke on the occasion highlighting Joya’s commendable initiative to educate and aware also issues related to women empowerment and advancement.