1974: The Family Planning Social Marketing Project (FPSMP) was established under a tripartite agreement among Population Services International (PSI), the Government of Bangladesh (GoB), and USAID
1975: Launched Raja condom and Maya oral contraceptive pill through private-sector outlets to address the country's rapid population growth
1985: Introduced Oral Rehydration Salts (ORS) to reduce child deaths caused by diarrhea
1990: Established the Social Marketing Company (SMC) as a private, not-for-profit organization under the Companies Act of 1913, governed by a voluntary Board
1997: SMC became a direct recipient of USAID funding following the departure of PSI
1998: Initiated the Blue Star Network to deliver quality public health services at the community level
2000: Began operations at SMC Tower (SMC headquarters) in Banani, Dhaka, marking a journey toward self-reliance
2004: Established the SMC ORS manufacturing plant in Bhaluka, Mymensingh
2008: Inaugurated the Central Warehouse in Bhaluka, Mymensingh
2008: Launched SMC Zinc, an essential micronutrient, as an adjunct therapy to ORS
2008: Introduced micronutrient powder MoniMix to improve the nutritional status of children aged 6 months to 5 years
2012: Achieved full sustainability by recovering more than 100% of non-program-related costs
2012: Awarded the USAID-funded MIH project
2013: Launched Joya sanitary napkins to improve menstrual hygiene management
2013: Engaged graduate doctors (OBGYNs) to provide Long-Acting Reversible Contraceptives (LARC) under the Pink Star Network
2013: Empowered rural women as entrepreneurs (Gold Star Members) to raise awareness and sell public health products
2014: Formed SMC Enterprise Ltd., a for-profit subsidiary to support program operations
2015: Inaugurated the Bogura Regional Office and Warehouse
2016: Awarded the USAID-funded Marketing Innovation for Sustainable Health Development (MISHD) project
2017: Established the SMC hygiene products manufacturing plant in Cumilla
2017: Launched SMC-branded pharmaceutical products
2018: Started clinic operations (SMC Niltara Clinic) in Mohammadpur, Dhaka, to provide affordable, quality healthcare
2018: Initiated the Green Star Network to administer follow-up injectable doses and nutrition counseling
2019: Began commercial production of MoniMix
2019: Started commercial production of capsules and MoniMix pouches at the Bhaluka factory, Mymensingh
2020: Awarded the Multiple Micronutrient Supplements (MMS) project by the Children's Investment Fund Foundation (CIFF) and launched FullCare tablets to meet the nutritional needs of pregnant women
2020: Launched the deworming tablet Vermicid as a public health product
2020: Awarded the USAID-funded Alliance for Combating Tuberculosis in Bangladesh (ACTB) project
2021: Launched MoniMix Plus, a micronutrient powder to prevent anemia and micronutrient deficiencies among children aged 5-12 years
2021: Introduced the country's first electrolyte drink, SMC Plus, to prevent dehydration, fatigue, and low blood pressure
2021: Commenced operations of the SMC Clinic and Model Pharmacy at SMC Tower-2 in Darus Salam, Dhaka
2022: Formed the Rose Star Network with pediatricians to provide growth monitoring and nutrition services for children under five
2023: Launched Triforce (Ceftriaxone 500 mg IM, 1 g IM & 1 g IV), Fungicap (Fluconazole USP), and SMC Gold (multivitamin and multimineral) tablets to meet growing customer demand
2023: Began in-house production of Fungicap, Esomium, Prazomax, and Zifday capsules at the Bhaluka factory
2023: Introduced Forbon tablets to address calcium deficiency, with a special focus on pregnant and lactating women
2023: Introduced Bangladesh's first micronutrient-enriched SMC Butter Cookies
2024: Commenced operations of the Fast-Moving Consumer Goods (FMCG) project at Bhabanipur, Gazipur, with the commercial production of SMC Plus
2024: The ground-breaking Khulna Area Office and SMC Clinic project started at Gollamari, Khulna
2024: Adopted System Applications and Products (SAP) software to enhance operational efficiency and transparency
2025: Celebrated 50 years of legacy, evolving from a family planning project into a sustainable organization
2025: Introduced vitamin- and mineral-enriched chocolate cookies, MoniBiscuit, to prevent childhood anemia
2025: Expanded consumer choice with the launch of SMC Plus electrolyte drink in apple flavor
