MoniBiscuit - chocholate cookies

Product Background

MoniBiscuit is a chocolate cookie enriched with vitamins and minerals that helps fulfill a child's essential iron and nutritional needs. Anemia is considered to be one of the leading causes of child malnutrition. In Bangladesh, more than 50% of children under the age of five suffer from anemia. SMC's MoniBiscuit is effective in addressing and preventing anemia in children.

Composition                                                                              

Along with other ingredients, an 8 gram MoniBiscuit contains:

Ingredient

Amount

Vitamin A (Vitamin A Acetate)

0.3 mg

Vitamin C (Ascorbic Acid)

30 mg

Folic Acid

0.16 mg

Iron (Ferrous Fumarate)

12.5 mg

Zinc (Zinc Gluconate):

5 mg


Benefits of MoniBiscuit

      ·         Prevents Iron deficiency anemia
·         Increases immunity
·         Improves the physical growth and mental development of children
·        Helps improves Learning ability and memory
·         Children to be more attentive to studies and sports
·         Increases appetite and interest in food grows

Indications

The indication for MoniBiscuit is to address nutritional deficiencies, particularly in children under five years, by providing essential vitamins and minerals such as Vitamin A, Vitamin C, Iron, Folic Acid, and Zinc to support overall health and development.

Positioning Statement

MoniBiscuit is a nutritious and tasty cookie designed for children aged 6 to 59 months from all socio-economic segments. It supports proper physical and mental development by providing essential iron, vitamins, and minerals, which help prevent Iron Deficiency Anemia.

Dosages

One biscuit should be provided each day for two months, followed by a four-month break between courses. After the interval, the same dosage of one biscuit per day should be given for two months, and this cycle should continue until the child reaches 5 years of age.

Slogan

আপনার সন্তান বুদ্ধিতে বাড়ুক, শক্তিতে বাড়ুক

Price

MoniBiscuit is available in the market in a box containing 15 individual sachets. The maximum retail price (MRP) of each box is BDT 75.00.

MoniBiscuit is more than a product; it’s a commitment to addressing malnutrition and improving the lives of Bangladesh's youngest generation.