"Zifday" a new product has been added to the portfolio of SMC Pharma in July 2021. It is a time-released capsule with a combined preparation of Carbonyl Iron, Folic acid, and Zinc. Zifday is indicated to address the deficiency of iron, zinc, and folic acid, especially during pregnancy and lactation. In addition, it helps to address Iron Deficiency Anemia (IDA), dietary insufficiency, chronic or acute blood loss, etc. Compared with the other iron preparations (Ferrous sulfate/ferrous gluconate etc.), Zifday has higher efficacy with lesser side effects. The brand has already started its journey with the slogan "For safe & healthy pregnancy" and continuously enjoying a positive market response by reaching its target audiences especially with the help of Pink Star network providers.