SMC has recently signed an agreement with Global Alliance for Improved Nutrition (GAIN) to develop a comprehensive Behavior Change Communication (BCC) strategy along with a set of IEC materials to create demand for home fortification solutions in Bangladesh and improve feeding practices of children under the age of 5. Funded by the Children Investment Fund Foundation (CIFF), SMC’s work under this project is expected to continue for at least three years.

The overall objective of this project is to improve feeding practices of under-5 children in Bangladesh and reduce micronutrient deficiencies with a comprehensive IYCN approach including home fortification with Micronutrient Powders (MNPs).

Experts in this field agree that if awareness level on MNPs can be increased significantly and the product can be appropriately positioned with the right messages to the right audiences, the demand for MNPs will rise sharply and will make an impact on the overall nutritional and health status of the infant and young children of the country.