In the context of a growing demand for winged sanitary napkins over belted ones, SMC recently launched a Wings version of Joya sanitary napkin, which entered the market in September last year with the belted version and has been a big hit. Joya is primarily targeted at young girls and women from middle to low income groups, who are either non-users or irregular users of sanitary napkins.

Within a very short span of time since launch, the brand has built a high quality perception and is truly believed to provide value for money among the consumers and distribution channel. The newly launched winged sanitary napkin brings additional benefits to users in terms of convenience of use and extra comfort. It has been very reasonably priced at Tk. 60 for a pack of 8 pieces.