SMC launched ‘MoniMix Plus' on April 11, 2021, targeting children 5 to 12 years of age. Adding the new brand to the public health product portfolio, SMC opened up a new avenue to improve the nutritional status of the children in the countrySMC launched ‘MoniMix Plus' on April 11, 2021, targeting children 5 to 12 years of age. Adding the new brand to the public health product portfolio, SMC opened up a new avenue to improve the nutritional status of the children in the country.

MoniMix Plus is enriched with 15 vitamins and minerals recommended by the WHO which helps to prevent anemia and micronutrient deficiencies in children from 5 to 12 years of age. If taken in appropriate dosages (one sachet daily for three consecutive months with three months interval up to 12 years of age), it improves the immune system, increases appetite, boosts up the ability to learn, develops productivity, reduces risks of infection, and at the same time improves the overall nutritional status of a child.

The malnutrition burden is significant in Bangladesh causing multidimensional problems during one's life from childhood to old age. SMC has undertaken effective communication strategies to promote the brand using different channels across the country. The management expects that MoniMix Plus will play a significant role to improve the nutritional status of the children.