In order to promote the use of sanitary napkins in general and Joya in particular as an essential part of menstrual hygiene management, our Chattogram Area Office organized a School Activation Program on “Personal Hygiene Practice” and promoted ‘Joya’ sanitary napkin to the female students. The program was held at Wireless Jhautala Colony High School in Pahartali under Khulshi in Chattogram district recently. A total of 750 female students from Class VII to Class X attended the program. It was an excellent platform dealing with the health education of adolescent girls which was attended by Mr. Mohammad Mohsin, Headmaster of the School as the chief guest while Dr. Seheli Nargis, FCPS, Regional Consultant of Family Planning of Chattogram Divisional Family Planning Office, was the resource person. Dr. Nargis discussed elaborately on menstrual health and answered all the questions raised by the adolescent school girls. She also advised the students to use our ‘Joya’ sanitary napkin after describing its features and benefits. At the end of the session, SMC distributed 750 pack Joya 8’s Belt sanitary napkin to all the students as a gift and the students also purchased around 200 packs of the product on the spot. The program was very successful and the girls were very happy to gather knowledge about health and hygiene along with the ‘Joya’ sample. Mr. Abdulla Al Mamun, Sales Manager, Chattogram, discussed about SMC’s initiatives and contribution to the health and hygiene sector of the country. Among others, officials of SMC’s Chattogram Area Office were present at the occasion.