SMC's Floating IEC Center had been one of the important innovative activities under the "Notun Din" community mobilization program of the USAID-funded Marketing Innovations for Sustainable Health Development program. SMC initiated the implementation of this program in 2010 at hard to reach riverine areas. This centre had generated huge interest among the audience of community in southern part of Bangladesh.
As a part of its daily activities, the centre used to reach the pre-scheduled harbor of the riverine areas. People used to get into the launch after registration and sit in the gallery - to watch 4 video drama shows on HTSP (drama name - Notun Diner Golpo), first 1,000 days (drama name - Jotno Nile Rotno Mile), Adolescent Health (drama name - Notun Diner Ovijan) and TB (drama name - Rongila Bao). The four video dramas were played to disseminate information on family planning, maternal and child health (MCH), adolescent health, nutrition and TB.
After the video shows, quiz sessions were being carried out along with several IEC/BCC messages. Promotional materials containing important messages were also being distributed among the participants.
The centre had conducted shows in the intervention upazilas of Pirojpur, Jhalokathi, Barishal, Madaripur and Faridpur districts.
Floating IEC Activities Pictures:
Floating IEC boat
A FIEC show inside the boat
