In Bangladesh, the sales of Oral Rehydration Salts (ORS) is growing due to the increase of sweat market for prolonged summer. Analyzing the consumers' preference, SMC Enterprise Limited (SMC EL) launched flavored saline 'SMC Fruity' with refreshing Orange (fruit) flavor in August 2021 to address the sweet market. Each sachet of SMC Fruity contains 10gm powder which needs to be mixed and dissolved properly in 500 ml pure drinking water. Before launching, the Managing Director of SMC EL inaugurated two days virtual orientation sessions for both the direct and the distribution sales forces during August 9-10, 2021. The training was facilitated by the Senior Manager, Sales Training & Monitoring to discuss about the importance of introducing flavoured ORS while General Manager, Marketing and Addi. GM, Sales shared the marketing and sales plan of SMC Fruity. This product is now available at the retail stores at BOT 6 (MRP).