In association with Joya brand, SMC carried out a menstrual hygiene training program in 60 girls schools all over Bangladesh to educate girls on proper hygiene and sanitation during their menstrual cycle. The training was intended to make the students understand and overcome the challenges, dilemmas and fears they face during the cycle. Taste Me also participated as a refreshment partner in this astounding initiative where 30,000 students were given free packs of Taste Me.