Joya took a commendable initiative to educate and aware the women segment of the society on various topics associated with women empowerment. A weekly TV program "Nari Nokkhotro" sponsored by Joya is aired every Saturday at 6:05 pm on Rtv discussing issues related to women development, advancement, autonomy, efficiency, health, education, knowledge, empowerment, and building awareness to address the outbreak of COVID-19 pandemic.