EL’s Rajshahi Area Office organized an activation program to promote its refreshing drink brand ‘Taste Me’ recently. The program was held at the Bera Model Police Station in Bera Upazila under Pabna district. Additional Superintendent of Police, Bera Circle, Mr. Sheikh Jillur Rahman attended the program as the chief guest and OC, Investigation of Bera Model Police Station, Mr. Md. Khairul Islam was the special guest. The occasion was an excellent platform for SMC to promote its ‘Taste Me’ brand. At the end of the session, SMC offered ‘Taste Me’ drinks to all staff of the Bera Model Police Station as well as a 200 gm pack of ‘Taste Me’ as a gift. The program was very successful and the police personnel were very happy to gather knowledge about benefit of using refreshing drink powder. Mr. Md. Rafiqul Islam, Senior Territory Sales Officer, Pabna, conducted the program. 

Popular actress Nusrat Faria signed an agreement on May 19, 2019 with SMC Enterprise Limited as brand ambassador for Joya Sanitary Napkin. Ms. Faria will work to build awareness and promote the usage of sanitary napkin in Bangladesh through various TVCs and promotional campaigns. Mr. Khandaker Shamim Rahman, Additional General Manager, Marketing was present at the occasion.

A press campaign for SMC’s Joya Sanitary Napkin titled “Shada Poro Badhahin” was published in the Daily Prothom Alo on the occasion of Pahela Baisakh (Bengali New Year) in April 2019.

SMC Enterprise Ltd recently signed Shakib Khan, the leading actor and superstar in the Bangladesh film industry as Brand Ambassador for its iconic brand ORSaline-N for one year. The signing ceremony was held at the SMC head office in Dhaka on March 7, 2019.