In observance of the ‘World Breastfeeding Week 2020 (WBW 2020, Ist week of Aug’20 )’, SMC’s MISHD community mobilization partner ‘Shimantik’ arranged the ‘Ma Shomabesh’ (Mothers’ gathering) in the month of August 2020. Approximately 1,560 mothers, having children under 5 years of age were reached out through 146 events organized in different Upazillas under Sylhet Division. The campaign was designed to promote exclusive breastfeeding and daily breastfeeding practice; supplementary feeding after 6 months of age, the importance of micronutrient powder, etc. The events were facilitated by Project Staffs and Gold Star Members where they have also highlighted the importance of micronutrient powder ‘MoniMix’ for the children aged from 6 to 59 months. MoniMix branded gift items (bowl and spoon) were also distributed among the participants to promote the brand.