To address the nutritional requirements of pregnant women and prevent Low Birth Weight (LBW), SMC launched the Multiple Micronutrient Supplements (MMS) branded as ‘FullCare’ in July 2021. An orientation program was held on November 20, 2021 at SMC Head Office with the field staffs of SMC and MMS project to discuss the sales performances, field experiences and best practices on FullCare marketing. Another purpose of this orientation program was to enhance the capacity of field forces with proper knowledge and information relating to MMS.

Mr. Toslim Uddin Khan, Deputy Managing Director, SMC emphasized effective coordination and communication among the field staffs of SMC, MMS Project, and the Sales Team of SMC EL to achieve better results. Mr. Md Ali Reza Khan, MD & CEO, SMC also joined the session and advised them to uphold the brand image always and ensure compliance in all types of activities. Mr. Chandra Nath Mandal, Additional General Manager, Sales, SMC EL joined the orientation program and discussed the ways to strengthen the collaboration among the field force. Mr. Md. Moshiur Rahman, Additional General Manager, Program Operations discussed different strategies to improve individual and team performances.