Honey is a growing category due to the increased health consciousness of people nowadays in Bangladesh. SMC already has a widespread acceptance among the consumers for providing quality consumer products. With this trust, SMC has now ventured into the healthy food category by introducing SMC Honey to enrich the lifestyle of its consumers. SMC Honey is 100% natural and free of sugar, chemical, additives or preservatives. It contains all the natural nutrients and benefits of raw honey. It is unadulterated and is a perfect healthy solution for sweetening your daily tea, coffee, desserts etc replacing sugar to keep you fit.
SMC Honey is 100% natural. It is available in two different sizes - 250ml and 100ml at affordable prices. MRP of units are BDT 190 and BDT 100 respectively.
Target Group
• Primary TG: Males and females aged 15-45
• Secondary TG: Males and females aged 46-60
• SEC: Lower middle class to upper class
Unique Selling Proposition (USP)
• SMC Honey is 100% natural and directly collected from the ‘Mouwals'
• Unlike other honey products, SMC Honey contains no extra sugar
• SMC Honey is organically produced and free of chemical and preservatives
• SMC Honey's antioxidant and antibacterial properties help improve the digestive system and boost immunity
• SMC Honey reduces the severity and frequency of children's nighttime cough and allows them to sleep well
• Regular consumption of SMC Honey increases polyphonic antioxidants in the blood which helps prevent heart diseases
• SMC Honey boosts testosterone and estrogen resulting better sexual functions
