Different brands under the Consumer Marketing Department of SMC Enterprise Ltd made its presence felt in the live telecast of the FIFA World Cup 2018 which was held during June 14 to July 15, 2018 in Russia. ORSaline-N, Taste Me and Bolt television  commercials were aired during the live telecast of this major event on Maasranga and Nagorik satellite TV channels. In order to obtain the maximum viewership, Taste Me launched a new TVC especially for the FIFA World Cup.